It all started with two brothers, a PlayStation, and a shared obsession. I’m Prateek — co-founder of Tackle From Behind, and this is our story.

It all started with me and my brother, Pranay. Just two desi kids completely obsessed with football. We’d stay up till 3AM watching matches, and spend the rest of the day battling each other on FIFA (and blaming the controller when we lost, obviously).

But as die-hard fans in India, we always felt something was missing. We wanted to show our love for the game, but apart from jerseys, there wasn’t much out there. We kept asking ourselves: why can’t we find cool football stuff here?

In 2020, we kicked things off with Tackle From Behind (TFB) — just a meme page at first. We’d post football memes all day long, growing this crazy little community of desi football fans who, like us, stayed up all night for Champions League matches.

And then something unexpected happened.

One day, I designed a football-themed desk calendar — purely out of passion. I had zero idea how to sell it, how to build a website, or even how this whole “business” thing worked. I got a small batch printed and stacked them in my bedroom, hoping maybe a few people would want one.

To my surprise, the same people who laughed at our memes bought them all. We sold out — fast.

That moment changed everything. It made me realize there were so many fans like us — fans who loved the game deeply and wanted more ways to bring football into their daily lives.

From there, we went all in. We started creating unique products you couldn’t find anywhere else in India — fridge magnets, door signs, scarves, desk mats, T-shirts, varsity jackets — each one designed to celebrate the passion of football fans like us.

In 2022, we took a big leap and set up our first offline stall at Comic Con Delhi. We were the only football-only store there… and yep, we sold out again.

Today, we’ve served over 50,000 fans across India — from a meme page to a real football community, built on love, humor, and a shared obsession with the beautiful game.

And honestly? We’re just getting started.

If you’ve ever stayed up for a match, yelled at a ref through the TV, or proudly worn your club’s colors — welcome to the team.

This is Tackle From Behind. Built by fans, for fans. And we’re so glad you’re here.